ABOUT QSM BEEF AND LAMB TRADE MARKETING

The QSM Beef and Lamb website is the AHDB Beef and Lamb Trade Marketing hub, formerly known as EBLEX Trade. The Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb and works with businesses to help improve their operational effectiveness. The team also assists with beef and lamb product development, marketing and promotion.

STEAK RESEARCH SHOWS CONSISTENCY IS KEY TO BOOSTING SALES

More than three quarters of consumers have been put off buying steak after a bad experience with a tough cut – with one third of those saying they waited at least...

STAFF AT JAMES MARTIN’S RESTAURANT DEVELOP SPECIALIST MEAT KNOWLEDGE

James Martin’s Manchester restaurant has become the first in the North West to train staff in meat knowledge and quality...