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ABOUT QSM BEEF AND LAMB TRADE MARKETING

The QSM Beef and Lamb website is the AHDB Beef and Lamb Trade Marketing hub, formerly known as EBLEX Trade. The Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb and works with businesses to help improve their operational effectiveness. The team also assists with beef and lamb product development, marketing and promotion.

Latest News

RAISE THE STEAKS BY EXPLOITING THE POTENTIAL OF THIN CUTS

Raise the steaks by exploiting the potential of thin cuts

Report shows retailers how to unlock the potential of the thin cut beef steak sector...

POINT-OF-SALE KIT BEEFS UP SALES FOR BUTCHERS

Point-of-sale kit beefs up sales for butchers

Quality Standard Mark (QSM) butchers using AHDB Beef and Lambís spring point-of-sale (POS) kit have reported an uplift in average sales of beef brisket and lamb shoulder of 20 per...

Locate a supplier

Locate a QSM Supplier or Member

 

Find your nearest supplier of Quality Standard Mark beef and lamb using our postcode search tool >>


Point Of Sale Hub

Create your own posters and cabinet tickets


Order AHDB Beef and Lamb point-of-sale material or create your own posters and cabinet tickets, using our design templates >>
Recipes

Recipes & Publications


Look through our interactive flip-books for a great range of recipe ideas to freshen up your menus >>
Butchery Demonstration Videos

Butchery Demonstration Videos

See a master butcher demonstrating seam butchery techniques for beef and lamb >>