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ABOUT QSM BEEF AND LAMB TRADE MARKETING

The QSM Beef and Lamb website is the AHDB Beef and Lamb Trade Marketing hub, formerly known as EBLEX Trade. The Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb and works with businesses to help improve their operational effectiveness. The team also assists with beef and lamb product development, marketing and promotion.

Latest News

STEAK RESEARCH SHOWS CONSISTENCY IS KEY TO BOOSTING SALES

Steak research shows consistency is key to boosting sales

More than three quarters of consumers have been put off buying steak after a bad experience with a tough cut – with one third of those saying they waited at least...

STAFF AT JAMES MARTIN’S RESTAURANT DEVELOP SPECIALIST MEAT KNOWLEDGE

Staff at James Martin’s restaurant develop specialist meat knowledge

James Martin’s Manchester restaurant has become the first in the North West to train staff in meat knowledge and quality...

Locate a supplier

Locate a QSM Supplier or Member

 

Find your nearest supplier of Quality Standard Mark beef and lamb using our postcode search tool >>

Meat Education Programme

ENHANCE YOUR KNOWLEDGE

Click here for online assessments and certification



Point Of Sale Hub

Create your own posters and cabinet tickets


Order AHDB Beef and Lamb point-of-sale material or create your own posters and cabinet tickets, using our design templates >>
Recipes

Recipes & Publications


Look through our interactive flip-books for a great range of recipe ideas to freshen up your menus >>
Butchery Demonstration Videos

Butchery Demonstration Videos

See a master butcher demonstrating seam butchery techniques for beef and lamb >>