Contacts

 

For enquiries about AHDB Beef and Lamb promotional material please call the scheme hotline: 0845 491 8787

 

Matthew Southam,

  Head of Foodservice & Retail Engagement 

Matt leads the retail and foodservice engagement team, delivering AHDB sector priorities to key retail and foodservice businesses and their supply chains

Mobile: 07792 486634

matthew.southam@ahdb.org.uk

Dick van Leeuwen,

 Senior Business Development Manager 

Dick leads on product development, including developing contacts in ready-meal and sous vide sectors. Dick also leads on the Meat Education Programme.

Mobile: 07887 896152

dick.vanleeuwen@ahdb.org.uk

Helen Brown,

 Senior Account Manager 

Helen oversees AHDB activity with nominated multiple retail and foodservice accounts. She Liaises with AHDB Sectors and functions to co-ordinate communication to the multiple retail and foodservice sector on all AHDB activities

Mobile: 07773 076176

helen.brown@ahdb.org.uk

Stasha Napior-Kowska,

 Senior Account Manager 

Stasha oversees AHDB activity with nominated multiple retail and foodservice accounts. She Liaises with AHDB Sectors and functions to co-ordinate communication to the multiple retail and foodservice sector on all AHDB activities

Mobile: 07966 993442

stasha.napior-kowska@ahdb.org.uk

Martin Eccles,

 Trade Marketing Executive 

Martin provides butchery information to the multiple retail and foodservice sector and works closely with the AHDB events team to provide butchery demonstrations. He also assists in product development information and development of the meat education programme.

Mobile: 07837 920053

martin.eccles@ahdb.org.uk

Julie Bird,

 Retail & Foodservice Engagement Co-ordinator 

Julie provides administration support to the Retail and Foodservice Engagement team, including the administration of the Meat Education programme

Mobile: 024 7647 8819

julie.fox@ahdb.org.uk



About AHDB Beef and Lamb

 

AHDB Beef and Lamb (formerly known as EBLEX) is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB). AHDB Beef and Lamb helps the English beef and lamb industry to boost its competitiveness and promotes quality.

 

The AHDB Beef and Lamb Trade and Product Development team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to help improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion.


There are two main ways in which we seek to add value. Firstly through stimulating a profitable demand for quality beef and lamb - which often entails effective product development, recipe innovation and critical operational effectiveness in particular areas as well as marketing and promoting quality beef and lamb generally across all retail and foodservice sectors.

 

Secondly, much of our effort is directed at bringing together various parts of the food chain to ensure the retail and foodservice sectors benefit from having efficient and sustainable supply chains. Often, this work begins right at the farm level, progresses through processors and suppliers and involves working closely with both independent and multiple retailers as well as chefs and caterers.

 

At the heart of our work is the AHDB Beef and Lamb Quality Standard Mark, which aims to deliver improved quality and consistency of beef and lamb and ensure their tenderness and succulence. 


AHDB Beef and Lamb also works with Assured Food Standards in promoting the Red Tractor scheme and its logo. Click here to find out more about the Red Tractor.


For enquiries about AHDB Beef and Lamb promotional material please call the scheme Hotline: 0845 491 8787*.