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The QSM Beef and Lamb website is the AHDB Beef and Lamb Trade Marketing hub, formerly known as EBLEX Trade. The Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb and works with businesses to help improve their operational effectiveness. The team also assists with beef and lamb product development, marketing and promotion.

Latest News
Top chefs share tips to increase whole carcase use

Six top British chefs have revealed how they use the whole beef and lamb carcase in dishes, to provide increased depth of flavour......more »

Raising the steaks

AHDB Beef & Lamb has produced a new guide, Grilling & Barbecue Cuts, which features a range of beef steak cuts that are perfect for a wide variety of foodservice...more »

Locate a supplier

Locate a QSM Supplier or Member


Find your nearest supplier of Quality Standard Mark beef and lamb using our postcode search tool >>

Butchery Demonstration Videos

Butchery Demonstration Videos

See a master butcher demonstrating seam butchery techniques for beef and lamb >>
AHDB Beef and Lamb Image Library

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Join the QSM Scheme

Join the QSM Scheme

Find out how to become a member of the Quality Standard Mark Scheme and what the benefits are for your business >>