LAMB LEG STEAKS
MAKE MORE OF BBQ SEASON
“The British Barbecue
isn’t going anywhere”
Barbecues and marinades. It’s all about flavour
As barbecuing continues to show no sign of losing its popularity with
consumers, butchers must ensure they are keeping up to speed with
the latest in consumer demands and the “flavours of the month”.
• Confidence is growing
– consumers are now more confident
when it comes to trying new barbecue products and flavours.
• Opportunity –
barbecuing is no longer an occasion confined to
summer and provides sales opportunities throughout the year.
• Growing demand –
barbecue occasions were recorded
last year, an increase of 9 million
on 2015 (Kantar Worldpanel).
Opportunities for beef, lamb and pork
The number of occasions chicken was barbecued in 2016
fell by 6.3 million (Kantar Worldpanel).
The latest figures indicate there are more people barbecuing
than ever before. This shows us a real opportunity for butchers
to target new customers with their range of barbecue products.
Producing great quality burgers and sausages are going to be
obvious winners but there are so many other exciting products
you can inspire your customers to buy for their barbecue.
Consumer demands are always changing and it is imperative
butchers keep in touch with what is popular so they can
maximise opportunities available to help boost sales.
get inspired with new cuts atqsmbeefandlamb.co.uk
get recipe inspiration for your customers atsimplybeefandlamb.co.uk