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PREMIUM

LAMB LEG STEAKS

PORK LOIN

CHOPS

RUMP STEAK

MAKE MORE OF BBQ SEASON

“The British Barbecue

isn’t going anywhere”

Barbecues and marinades. It’s all about flavour

As barbecuing continues to show no sign of losing its popularity with

consumers, butchers must ensure they are keeping up to speed with

the latest in consumer demands and the “flavours of the month”.

• Confidence is growing

– consumers are now more confident

when it comes to trying new barbecue products and flavours.

• Opportunity –

barbecuing is no longer an occasion confined to

summer and provides sales opportunities throughout the year.

• Growing demand –

115 million

barbecue occasions were recorded

last year, an increase of 9 million

on 2015 (Kantar Worldpanel).

Opportunities for beef, lamb and pork

The number of occasions chicken was barbecued in 2016

fell by 6.3 million (Kantar Worldpanel).

The latest figures indicate there are more people barbecuing

than ever before. This shows us a real opportunity for butchers

to target new customers with their range of barbecue products.

Producing great quality burgers and sausages are going to be

obvious winners but there are so many other exciting products

you can inspire your customers to buy for their barbecue.

Consumer demands are always changing and it is imperative

butchers keep in touch with what is popular so they can

maximise opportunities available to help boost sales.

get inspired with new cuts at

qsmbeefandlamb.co.uk

get recipe inspiration for your customers at

simplybeefandlamb.co.uk