Quality Standard Mark Scheme 'better than ever'


The AHDB Beef and Lamb Quality Standard Mark Scheme for beef and lamb has been enhanced to guarantee eating quality.

The Quality Standard Mark Scheme for beef and lamb provides one of the highest levels of independently-inspected quality assurance for meat in the United Kingdom. The scheme is now better than ever with higher specifications for animal age, carcase classifications and, above all, maturation, which combine to guarantee eating quality.

Retailers can have even more confidence in their Quality Standard Mark beef and lamb products. 

Brindon AddyBrindon Addy, a Yorkshire-based retailer, buys Quality Standard Mark beef and lamb as he knows he will be getting a product which has guaranteed quality, consistency and provenance. He said: "The Quality Standard Mark Scheme for beef and lamb is important to my business as it gives me reassurance in the product which I can confidently pass on to my customers.

"My customers wonít tolerate inconsistencies or poor quality in the products they buy so itís essential that the beef and lamb I sell is produced and processed to high standards.

"The Quality Standard Mark Scheme gives me peace of mind that everybody in my supply chain is working in partnership to ensure that the beef and lamb I serve in my shop is something special.

"The latest enhancements to the scheme are set to raise the bar even higher. The new specifications will give me the reassurance that the product is tender and succulent and that the eating quality is guaranteed."

To join the AHDB Beef and Lamb Quality Standard Mark Scheme and enjoy the advantages and benefits it delivers, call the hotline on 0845 491 8787. Or click here to read the revised Scheme Operating Guide.




Quality Standard Beef

Quality Standard Beef


Read the standards relating to beef >>
Quality Standard Lamb

Quality Standard Lamb


Read the standards relating to lamb >>
Quality Standard Veal

Quality Standard Veal


Read the standards relating to veal >>