Category & Industry Reports

 
The aim of this section of the website is to share market information and provide greater insight and analysis on category and industry developments and issues relating to beef and lamb. Here you will find some of our latest reports.

New

NEW: Lamb Its the Taste - Naturally

AHDB Beef and Lamb has produced a new report to highlight its planned trade marketing work within the lamb sector.

 

New

NEW: Serve-Over Counter Leaflet

An informative leaflet to help retailers make more of the serve-over cabinet and inspire customers to purchase from there rather than just pre-packed.

 

New

NEW: Summer Retail Trends

A detailed report on the summer retail trends from 2015 and a look at the anticipated trends for 2016.  Download PDF version here.

 

Beef and Lamb Category Report

New issue: Beef and Lamb Category Report

The Category Report on beef and lamb is published quarterly.

 

New profit opportunities for your Convenience Stores

NEW: New profit opportunities for your Convenience Stores

AHDB Beef and Lamb has developed a range of beef and lamb meal options and cuts which are ideal for convenience stores.

 

Christmas 2014 Range Review

Christmas 2014 Range Review

A review of Christmas beef and lamb lines available in 2014

 


Summer Eating  Consumer Trends

Summer Eating Consumer Trends

A detailed report on the changing summer eating trends of UK consumers.


 

Casserole Revival

Casserole Revival

An AHDB Beef and Lamb Cutting Edge report, which outlines how restoring consumer confidence in the quality and consistency of cuts can return the casserole category to growth.

 

Casserole Cooking Times

Casserole Cooking Times

In our addendum to the Casserole Revival report, we outline the latest research and testing we have carried out to establish optimum cooking times for different muscle groups.

 

Proud of Beef and Lamb

The Shopping Decision Process for Meat Report

The latest consumer report is designed to help retailers stimulate demand and enhance customer satisfaction in the red meat category. It provides a valuable overview of purchasing behaviour in supermarkets and it explores the influences that prompt shoppers to choose one particular meat cut in preference to another.

Beef and Lamb Dynamics of Change Report

Beef and lamb supply chains must cooperate to survive.

 

Change In The Air: The English Beef and Sheep Production Roadmap

Change In The Air: The English Beef and Sheep Production Roadmap

A strategy to guide beef and sheep producers towards actions that reduce the negative and promote the positive environmental impacts of their businesses. Beef and lamb supply chains must cooperate to survive.

 

Maintaining Quality: Improving Value

Maintaining Quality: Improving Value

Challenge and opportunity for beef and lamb in the Foodservice market. With consumers eating out less frequently the out-of-home market has been hit hard by the economic downturn. However, there are reasons to be optimistic but only if lessons are learnt and proven strategies adopted. These are the key findings from a new report on the foodservice industry, commissioned by AHDB Beef and Lamb. 

 

 




Quality Standard Beef

Quality Standard Beef


Read the standards relating to beef >>
Quality Standard Lamb

Quality Standard Lamb


Read the standards relating to lamb >>
Quality Standard Veal

Quality Standard Veal


Read the standards relating to veal >>