About AHDB Beef and Lamb
AHDB Beef and Lamb (formerly known as EBLEX) is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB). AHDB Beef and Lamb helps the English beef and lamb industry to boost its competitiveness and promotes quality.
The AHDB Beef and Lamb Trade and Product Development team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to help improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion.
There are two main ways in which we seek to add value. Firstly through stimulating a profitable demand for quality beef and lamb - which often entails effective product development, recipe innovation and critical operational effectiveness in particular areas as well as marketing and promoting quality beef and lamb generally across all retail and foodservice sectors.
Secondly, much of our effort is directed at bringing together various parts of the food chain to ensure the retail and foodservice sectors benefit from having efficient and sustainable supply chains. Often, this work begins right at the farm level, progresses through processors and suppliers and involves working closely with both independent and multiple retailers as well as chefs and caterers.
At the heart of our work is the AHDB Beef and Lamb Quality Standard Mark, which aims to deliver improved quality and consistency of beef and lamb and ensure their tenderness and succulence.
AHDB Beef and Lamb also works with Assured Food Standards in promoting the Red Tractor scheme and its logo. Click here to find out more about the Red Tractor.