Consumer Research 


Delegates to AHDB Beef and Lambís Halal Forum were also shown the latest research carried out among Muslim consumers to gain a deeper understanding of the purchasing behaviour and attitudes towards slaughter methods.   

To download the presentation in full click here.

To download a summary of the research highlights click here

The research also includes conjoint analysis, which examines the factors consumers take into account before they go shopping and ultimately shows the purchase intention hierarchy. The results are available to view through a Choice Simulator which can be downloaded here

All three files can be downloaded via a ZIP file here.

Join the QSM Scheme

Join the QSM Scheme

Find out how to become a member of the Quality Standard Mark Scheme and what the benefits are for your business >>
Quality Standard Lamb

Quality Standard Lamb


Read the standards relating to lamb >>
Quality Standard Veal

Quality Standard Veal


Read the standards relating to veal >>