Delegates to AHDB Beef and Lambís Halal Forum were also shown the latest research carried out among Muslim consumers to gain a deeper understanding of the purchasing behaviour and attitudes towards slaughter methods.
To download the presentation in full click here.
To download a summary of the research highlights click here.
The research also includes conjoint analysis, which examines the factors consumers take into account before they go shopping and ultimately shows the purchase intention hierarchy. The results are available to view through a Choice Simulator which can be downloaded here.
All three files can be downloaded via a ZIP file here.