Opinion Pieces


This section contains authoritative articles, blogs and opinion pieces on meat industry issues written by AHDB Beef & Lamb personnel. Here, you will find articles on subjects including: packaging, education, consumer research, digital marketing and quality assurance.

 


The Forum

Getting red meat point of purchase marketing right
Getting red meat point of purchase marketing right
In a category, such as red meat, where the vast majority of products are unbranded or own label, there is much to be gained from conveying assurance and marketing messages to customers at the point of purchase. Here, AHDB Beef & Lamb's Strategy Director, Laura Ryan, explains the importance of communicating with consumers to reassure, educate and inspire them about the red meat products on offer.
Enhancing the online hub for beef & lamb
Enhancing the online hub for beef & lamb
AHDB Beef & Lamb is establishing itself at the cutting edge of technology when it comes to the communication and delivery of its knowledge and expertise. Here, Laura Ryan, AHDB Beef & Lamb marketing manager (Quality Schemes), discusses the latest web-based developments being employed by the organisation.†
Opening the door to Sous-Vide?
Opening the door to Sous-Vide?
The growing importance of the sous vide cooking method for retailers. Matthew Southam, AHDB Beef & Lamb's multiple retailer account manager, talks about the opportunities for the latest food trend to leap from foodservice into the retail sector.
Grocery scanning Ė a new horizon?
Grocery scanning Ė a new horizon?
Will developments in mobile technology impact on the meat aisle? Laura Bishop, Marketing Manager for Quality Schemes at AHDB Beef & Lamb, takes a look into the future.
Packaged to perform
Packaged to perform
Laura Bishop, AHDB Beef & Lamb Marketing Manager (Quality Schemes), says itís important to stay abreast of new technologies in packaging solutions if the meat category is to exploit fully the latest innovation in new cuts?
A smart app-roach to meat ordering
A smart app-roach to meat ordering
Dick van Leeuwen, Business Development Manager for AHDB Beef & Lamb, takes a look at how industry innovation and technological advancements have made the meat ordering process much easier.
Small is beautiful
Small is beautiful
Mike Whittemore, head of trade marketing at AHDB Beef & Lamb, explains how adapting to the needs of todayís consumers is key to ensuring traditional cuts arenít consigned to history.
Itís all about quality
Itís all about quality
Laura Ryan of AHDB Beef & Lamb stresses the importance of robust quality assurance schemes to the long-term health of the red meat industry.
Knowledge and insight key to growth
Knowledge and insight key to growth
Matthew Southam, multiple retailer account manager for AHDB Beef & Lamb, believes that market research and data analysis is critical to sustaining long-term demand and enhancing customer satisfaction in the beef and lamb categories.