Presentations


The AHDB Beef & Lamb trade marketing team organise and attend a wide range of meat industry events. Here, we have collated some of the presentations delivered by staff at those events, which you are welcome to download.

 


A World of Innovation Conference Presentations (September 2015)

Red Meat and Nutrition
Red Meat and Nutrition
A presentation on the role of red meat in health and nutrition from Mo Fisher, AHDB Beef & Lamb's marketing communications manager.
Trade Marketing Strategy and Successes
Trade Marketing Strategy and Successes
Mike Whittemore's presentation on AHDB Beef & Lamb's trade marketing strategy and successes.
UK Beef and Lamb Market Update
UK Beef and Lamb Market Update
A presentation from Matt Southam, highlighting the consumer trends affecting the lamb and beef markets.
UK Innovation and Product Development
UK Innovation and Product Development
AHDB Beef & Lamb's master butcher Dick van Leeuwen's presentation on beef and lamb product development and innovation.
UK Foodservice: A World of Innovation
UK Foodservice: A World of Innovation
Hugh Judd's presentation on the trends and opportunites within the UK foodservice sector, aimed at chefs and catering butchers.
US Product Innovation and Market Development
US Product Innovation and Market Development
The presentation from Steve Wald, executive director of innovation for the US Beef Innovations Group, was on product and packaging innovations being introduced in the US beef market, including: extending the lifespan of products, packaging that can be placed directly into a slow-cooker and packaging for microwavable mince.
US Beef Market Update
US Beef Market Update
A presentation from Jim Ethridge, executive director of strategic account management, from the Beef Innovations Group in the US, on the importance of innovation and adapting to target and satisfy younger consumers and making beef products more convenient.

Marketing Conference Presentations (MeatUp, July 2013)

AHDB Beef and Lamb Trade Marketing Activity
AHDB Beef and Lamb Trade Marketing Activity
A presentation from Mike Whittemore outlining planned trade marketing activity.
AHDB Beef and Lamb Consumer Marketing Activity
AHDB Beef and Lamb Consumer Marketing Activity
A presentation from Nicola Dodd outlining AHDB Beef & Lamb consumer marketing activity.
Foodservice Trends
Foodservice Trends
A presentation from Hugh Judd looking at foodservice trends.
Insight into Consumer Shopping Behaviour
Insight into Consumer Shopping Behaviour
A presentation from Kantar Worldpanel's Ed Garner looking at insights into consumer shopping behaviour
Beef and Lamb Export Market and Opportunities
Beef and Lamb Export Market and Opportunities
A presentation from J. P. Garnier, which highlights to producers the positive messages surrounding English Lamb and Beef.

Range Reviews

Christmas 2014 Range Review
Christmas 2014 Range Review
A review of the beef and lamb products on sale in the major multiple retailers during Christmas 2014.