New and improved Meat Purchasing Guide App

28 January 2014

An upgrade to the highly successful Meat Purchasing Guide App is now available. The app, which links to EBLEX’s Cutting Specification Manual, includes a whole host of enhancements and new features; helping to cement its position as an indispensable meat ordering tool.

 New and improved Meat Purchasing Guide AppAs well as being able to view and order any of the 450 beef, veal, lamb and mutton cuts featured in EBLEX’s Meat Purchasing Guide, retailers and chefs can now also order 96 pork cuts developed by BPEX and over 100 animal by-products covering beef, lamb and pork.

EBLEX and BPEX have worked closely together over the last six months on the development of the app upgrade and to identify a range of traditional and innovative pork products. The addition of pork cuts makes the app even more useful for anyone working in the red meat supply chain.

The introduction of animal by-products opens up the app to the all-important export market.

The new app includes a variety of useful resources such as links to all of EBLEX’s videos featuring Michelin-starred chef Nigel Haworth and detailed cutting demonstrations for a number of the cuts featured.

The free app, which has already been downloaded over 3,000 times, brings convenience, quality and consistency to the ordering process. It enables retailers and caterers to order required cuts direct from their supplier or catering butcher using a smartphone or tablet device, saving valuable business time.

Retailers and chefs will also benefit from more consistent products because, once an order has been placed, their suppliers will receive direct links to online cutting specifications, with step-by-step instructions showing how to prepare the cuts.

A thumbnail and description of each cut is included and users can personalise this by adding notes to a particular cut. Other products such as poultry and fish can also be added to a ‘favourites’ list and included as part of the final order.

Business development manager for EBLEX, Dick van Leeuwen, said: "Our aim in developing the enhanced Meat Purchasing Guide app is to make it an essential tool for everyone in the industry. We have collaborated closely with BPEX to include a wide range of pork products and this will undoubtedly benefit meat buyers and suppliers.”

"The app’s greatest asset is its efficacy to anyone working in the meat industry: it is brilliant for buyers because they can tell their supplier exactly what they want, in terms of specification and level of trim; sales people can use the app when they are visiting customers to refer to particular cuts and primals; there are obvious benefits for product development teams; it provides a great training tool for staff who are new to the industry; it enables catering butchers to expose chefs to new cuts and ideas; and, importantly, it can help exporters showcase their beef, lamb and pork products to overseas markets.”

BPEX foodservice trade sector manager, Tony Goodger, said: "The Meat Purchasing Guide app is a great example of industry innovation and we were only too happy to get involved. The app includes a variety of pork cuts from a Carvery Roast to Pork Osso Bucco, and means that buyers can now easily and conveniently place their entire red meat order at the same time.”

The enhanced app has been developed for Android and iOS operating systems and is available to download now from Google Play and the App Store. Existing users of the Meat Purchasing Guide app can also benefit from the upgrade by simply updating it when prompted.

Latest News

Top chefs share tips to increase whole carcase use
08 January 2018

Six top British chefs have revealed how they use the whole beef and lamb carcase in dishes, to provide increased depth of flavour......more »

Raising the steaks
08 November 2017

AHDB Beef & Lamb has produced a new guide, Grilling & Barbecue Cuts, which features a range of beef steak cuts that are perfect for a wide variety of foodservice...more »

Muscles matter to get maximum carcase value
20 June 2017

To help businesses maximise value and quality from the beef carcase, AHDB has drawn on years of master butchery experience to create a new Beef Muscle Guide....more »

Butchers Club Guide Provides Spring Inspiration
24 April 2017

The latest edition of Butchers Club puts the spotlight on Beef Week and Spring Lamb. ...more »

Meat Education Programme receives industry accolade
08 February 2017

The benefits to the red meat supply chain of the AHDB Beef & Lamb Meat Education Programme have been recognised at a prestigious industry award ceremony....more »

News archive >>