Quality Standard Mark Scheme 'better than ever'


The AHDB Beef and Lamb Quality Standard Mark Scheme for beef and lamb has been enhanced to guarantee eating quality.

The Quality Standard Mark Scheme for beef and lamb provides one of the highest levels of independently-inspected quality assurance for meat in the United Kingdom. The scheme is now better than ever, with higher specifications for animal age, carcase classifications and, above all, maturation, which combine to guarantee eating quality.

Now foodservice operators can have even more confidence in their Quality Standard Mark beef and lamb products.

Nigel Haworth, Michelin Starred chefNigel Haworth, a Michelin starred chef, sources Quality Standard Mark beef and lamb to serve in his restaurant as he knows he will be getting a product which has guaranteed quality, consistency and provenance. He said: "I need to be able to guarantee the quality of the dishes I serve in my restaurants, so it is essential for me to work with high quality ingredients. The AHDB Beef and Lamb Quality Standard Mark Scheme provides me with total reassurance about the quality, provenance and integrity of the beef and lamb I use in my restaurants.

"The enhanced Quality Standard Mark Scheme, which AHDB Beef and Lamb has just launched, is focused on consistency and guaranteed eating quality, through the addition of specifications relating to animal age, maturation regimes and seasonality.

"With beef and lamb central to so many dishes on restaurant menus this is a hugely important and positive initiative for chefs as it really raises the quality bar. I welcome the enhanced Quality Standard Mark Scheme as it will give my customers even greater confidence in the succulence and tenderness of the beef and lamb they order from my menus, enhancing their dining experience and making the occasion even more special.

To join the AHDB Beef and Lamb Quality Standard Mark Scheme and enjoy the advantages and benefits it delivers, call the hotline on 0845 491 8787. Or click here to read the revised Scheme Operating Guide.




Quality Standard Beef

Quality Standard Beef


Read the standards relating to beef >>
Quality Standard Lamb

Quality Standard Lamb


Read the standards relating to lamb >>
Quality Standard Veal

Quality Standard Veal


Read the standards relating to veal >>