The Cutting Edge


A series of special reports - targeted at the multiple retail sector - which highlight AHDB Beef and Lamb's product development initiatives and in-store promotional activity.  

The Cutting Edge – Mini Roasts key to unlocking the roasting category

NEW: The Cutting Edge – Consumers Love Steak

Steak remains hugely popular and our latest independent consumer research shows that among regular buyers, more than half of them – 56% – buy premium quality steak. The research, conducted exclusively for AHDB Beef & Lamb in February and March 2016 among those consumers who buy pre-packaged beef steak at least every two months...


The Cutting Edge – Mini Roasts key to unlocking the roasting category

The Cutting Edge – Lamb – It’s all about the Taste
Feature outlines AHDB Beef and Lamb’s recent research into the lamb category and is aimed at providing retailers with the necessary information to revive the fortunes of the market.




The Cutting Edge – Mini Roasts key to unlocking the roasting category

The Cutting Edge – Don’t be thick about thin cuts

Read our special report which outlines how AHDB Beef and Lamb plans to unlock the potential of the thin cut beef steak sector and drive incremental sales in the beef category.



The Cutting Edge – Mini Roasts key to unlocking the roasting category

The Cutting Edge – Mini Roasts key to unlocking the roasting category

Read our special report which outlines how AHDB Beef and Lamb's new way of thinking will drive sales of topside roasting joints.  

 

The Cutting Edge – How to Win in Beef Roasting Joints

The Cutting Edge – How to Win in Beef Roasting Joints

Read our special report which outlines how AHDB Beef and Lamb's new way of thinking will drive sales of topside roasting joints.  

 

The Cutting Edge - Premium Burger Range is Spot On For Consumers

The Cutting Edge - Premium Burger Range is Spot On For Consumers

Read our special report outlining opportunities to profit from our new range of premium burgers.

 

The Cutting Edge - Innovative New Cuts Help Return Lamb to Growth

The Cutting Edge - Innovative New Cuts Help Return Lamb to Growth

Read our special report into how we've addressed the steep decline in lamb consumption
 


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Cookery Demonstration Videos

Cookery Demonstration Videos

Watch Michelin starred chef Nigel Haworth get creative in the kitchen with beef and lamb >>
Meat Purchasing Guide App

Meat Purchasing Guide App

Use our new app to order meat from your supplier >>