The Forum 


These dedicated features provide valued and respected opinion, advice and thought-provoking discussion on subjects affecting the beef and lamb industry. 
 

GETTING RED MEAT POINT OF PURCHASE MARKETING RIGHT
In a category, such as red meat, where the vast majority of products are unbranded or own label, there is much to be gained from conveying assurance and marketing messages to customers at the point of purchase


ENHANCING THE ONLINE HUB FOR BEEF & LAMB
Itís important in todayís digital age for businesses to have an online presence. Any business that doesnít have a website is missing out on one of the most powerful marketing tools available to them.


 

OPENING THE DOOR TO SOUS-VIDE?
Matthew Southam, AHDB Beef and Lamb multiple retailer account manager, talks about the opportunities for the latest food trend to leap from foodservice into the retail sector.


 
GROCERY SCANNING Ė A NEW HORIZON?
Will developments in mobile technology impact on the meat aisle? Laura Bishop, Marketing Manager for Quality Schemes at AHDB Beef and Lamb, takes a look into the future.

 

PACKAGED TO PERFORM
Laura Bishop, AHDB Beef and Lamb Marketing Manager (Quality Schemes), says itís important to stay abreast of new technologies in packaging solutions if the meat category is to exploit fully the latest innovation in new cuts?


 

A SMART APP-ROACH TO MEAT ORDERING

Dick van Leeuwen, Business Development Manager for AHDB Beef and Lamb, takes a look at how industry innovation and technological advancements have made the meat ordering process much easier.


 

SMALL IS BEAUTIFUL

Mike Whittemore, head of trade marketing at AHDB Beef and Lamb, explains how adapting to the needs of todayís consumers is key to ensuring traditional cuts arenít consigned to history


 

ITíS ALL ABOUT QUALITY

Laura Ryan of AHDB Beef and Lamb stresses the importance of robust quality assurance schemes to the long-term health of the red meat industry


 

KNOWLEDGE AND INSIGHT KEY TO GROWTH

Matthew Southam, multiple retailer account manager for AHDB Beef and Lamb, believes that market research and data analysis is critical to sustaining long-term demand and enhancing customer satisfaction in the beef and lamb categories.

 
 


Quality Standard Beef

Quality Standard Beef


Read the standards relating to beef >>
Quality Standard Lamb

Quality Standard Lamb


Read the standards relating to lamb >>
Quality Standard Veal

Quality Standard Veal


Read the standards relating to veal >>